Post #5: Midterm Post: Changing Demographics

Seven years after the end of Teen Titans, the show was brought back on air, this time titled Teen Titans Go! While the original voice cast was brought back, there were many other changes made. The changes made to Teen Titans were made to ensure the successful change of the targeted demographic. The new version of the show was never intended to be a continuation of the old series but rather a new one just keeping the dynamic of the interactions between the five main characters. According to one of the producers, Michael Jelenic, one of the main points of having him work with the other producer, Aaron Horvath, was that he was not previously involved with anything comic book related. Jelenic went on to say that, “They want to stay away from being too loyal to these old shows. They don’t want someone from the old show to put in a joke that only they would get. Aaron has no loyalty.”

Intros from Teen Titans and Teen Titans Go!

At first glance, the revamped show does not appear like a success, especially when comparing it to the first. However, if you view it with the intention behind it being a younger demographic this changes. The episodes split from one 22 minute episode to two individual, shorter episodes. There is no overarching plot throughout the season. The show is much more colorful and has quite lighter plot lines. Even the changing atmosphere of the show helps to show how the targeted audience is much younger.

According to Common Sense Media (a website that rates and reviews all types of media targeting children for parents) the original series was all about the fight scenes. The new version has a much more positive review reading: “. . . the characters’ secondary personas as “normal” teens living together in their home/command center is the show’s focus, so the stories center on how they deal with everyday troubles like divvying up chores, jealousy, and trying to be a good friend. Of course, the fact that they have superpowers (and live on their own) always complicates matters since there’s so much potential for comical mayhem. There are some exchanges of blows and weapons (swords, a staff, gunfire from a robotic arm), but it’s not central to the stories’ themes, and it’s very short-lived. Positive themes of friendship, compromise, and resolving differences are tangible in some of the stories as well.” From these ratings you can see how the the changes made the show go from a show which targeted older teens to one made for younger audiences.

The proof of their success is clear as day. The premier of Teen Titans Go had 2 million viewers, and according to the same source went on to become the number one kids program in the 2-14 years old demographic.

Advertisements